Black Friday and Cyber Monday have evolved from two huge days of retailer discounting into a six-week long season of aggressive sales, new product launches, and influencer collaborations. This effort drives sustained shopping experiences throughout the holidays. Retailers are scrambling to create a cohesive marketing and merchandising strategy that marries the demand for mobile shopping … Continue reading Influencer Social Commerce Trends on Black Friday & Cyber Monday
Social media influencers: The future of marketing.
A few weeks ago, I had the pleasure to chat with James Creech, Co-Founder and CEO of Paladin Software, on his All Things Video series, a podcast dedicated to discussing the future of the online video ecosystem. Our topic for the day was “Social Commerce in a Connected World.” With the proliferation of consumer engagement … Continue reading Social Commerce in a Connected World
I recently sat down for an interview on Business Rockstars with Pat O'Brien, who's career as a sportscaster includes covering six Olympics and the World Series, NBA Finals, Super Bowl, and Final Four. Our wide-ranging interview covered YouTube, James Brown, VR/AR, Blake Shelton, how to grow personally as a CEO, and how to make money … Continue reading My Interview with Pat O’Brien
Over the weekend I had the opportunity to moderate the Digital Wave kick-off panel at the SoGal Influencer Summit, hosted by Chenchen Sun at Cross Campus in downtown LA. Tati Westbrook, a leading YouTube star with 2.2M subscribers to her GlamLifeGuru channel, gave an inspirational keynote to start the morning. The Digital Wave panel focused … Continue reading 6 Essential Tips for Content Creators
I recently spoke on Innovation at CJU16, hosted by CJ Affiliate (formerly Commission Junction) at the Fess Parker Resort in Santa Barbara. This invitation only event is attended by leaders of the world's most recognized brands and publishers. MagicLinks was asked to present because of our focus on empowering authentic communication with YouTube content creators. … Continue reading Masters of Innovation in Affiliate Marketing
What an amazing honor for MagicLinks to receive the "Innovator of the Year - Publisher" award at the CJ You Awards, an industry leading conference featuring many of the world's top retailers and publishers. Other finalists for the award, which is defined as the "most creative use of new ideas, methods, or technologies to shape … Continue reading MagicLinks named “Innovator of the Year – Publisher” by CJ Conversant at 2016 CJ You Awards